Sociology year after year is one of the most-visited areas of study. What is its phenomenon? Probably the fact that it is probably the most universal of social sciences, combining almost all humanistic fields of knowledge. This does not mean, however, that it is an ideal choice only for high school graduates who do not have specific plans. Sociological studies have been created for people who want to constantly broaden their horizons, combine analytical thinking with creativity and innovation, deepen knowledge about society, the world and the surrounding reality. In addition, it is a good basis for a career in many attractive industries.
Description of the direction
Sociological studies, like most majors, have a two-step character – three-year undergraduate and two-year MA studies. The first years of study consist in deepening knowledge from social sciences, through learning about classical sociological theories, introduction to sociology, social psychology. On the other hand, admirers of exact sciences will learn advanced statistics and logic. The essence of the field is also the knowledge of the methodology of conducting sociological research, including qualitative and quantitative research. Students will also get acquainted with the basics of more or less related sciences, such as economics, philosophy, and anthropology.
Subsequent years of studies expire on the education according to the selected specialization. Sociology provides many possibilities in this respect. The most popular choice is usually to deepen the knowledge in the field of sociological research. Usually, already in the third year, students have the opportunity to participate in research projects, and even conduct their own empirical research with quantitative or qualitative methods – the support of the acquired knowledge is very important at the beginning of education and will certainly benefit when graduates enter the labor market. Another popular path taken by future sociologists is the management of human resources. Students have the opportunity to participate, among others, in activities related to labor law, but also to learn the psychological aspects of work in Human Resources. In recent years, marketing and PR are more and more often chosen by sociologists. Thanks to the excellent knowledge of social processes, sociologists are able to accurately define human needs and respond to them effectively – after all, society consists of consumers. For this reason, sociologists tend to become effective and sensitive to the changing trends of marketers.
Where do sociologists find a job?
Thanks to excellent professional preparation in both theoretical and practical terms, and often also having their first professional experience in the form of traineeships, sociology graduates have no major problems finding a satisfying place to work. Usually, a quick promotion awaits them, because they have the reputation of specialists in their fields.
The most natural place of work for a sociologist are research institutions, both state-owned and much more private. The first of them deal with regular public opinion surveys. Private companies are also focused on conducting market research, for which companies from the FMCG, pharmaceutical or cosmetic sector allocate huge budgets. In both types of institutions, educated sociologists cast the vast majority of specialist and managerial positions. The alternative is to work in the same industry, but on the client’s side, almost every major company in the market has its own internal research department responsible for commissioning market research to external institutions or conducting own research.
We also meet many sociologists in HR and HR departments in the largest companies operating on the market as well as reputable recruitment agencies. Thanks to their sense and skills acquired in the field of social psychology and work sociology, graduates of sociology are able to accurately assess potential candidates in terms of their suitability and predisposition to specific positions.
In addition, graduates of sociology, especially with expressive views, relatively often engage in work for non-governmental agencies, trying to change the reality around us on a daily basis. Others, after learning practical aspects related to management and marketing, try, usually successfully to make a managerial career in large enterprises. Sociological studies almost guarantee obtaining at least two, how invaluable benefits – they allow widening the horizons and finding a well-paid job.